Ok so I'm back in business. During the last week, I was trying to figure out what will be the best start for a new line of watch straps. Something classic or modern? Maybe vintage? A lot of ideas but nothing to stand out for a fresh start.
Until one day, I realised that the question is not about the style of a watch strap, it's about our lifestyle. We expect all our wearables to match our lifestyle so why trying to find a watch strap based on abstract criteria like modern or classic, in the end it's not a new sofa or carpet that you're buying.
Instantly I thought all the nine-to-fivers and their everyday lifestyle. During the weekdays, they spend some time doing things at home, at least 8 hours at work and some time for fun and workouts. In other words urban lifestyle. Say hello to the "Urban Watch Straps" Line!
It's still a work in progress but in short they will be at least 3 variations and multiple choices for colours and dimensions. The basic characteristic of these watch straps is the comfort to wear them for long hours during the weekdays. Needless to say that everything is and will be handmade and tailored to the exact needs of each individual.
A sneak peak of the Urban Line, is shown below:
Hope you like it!
